December 2009
17 posts
The Calendar Comes Up Short - WSJ.com →
Dec 31st
1 tag
Dec 30th
1 tag
Dec 29th
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Was Twilight: New Moon Bigger than Black Friday?
I wrote this for the Hill Holliday blog and the Radian 6 CEO commented! Excitement! My first draft had 500% more Twilight and then I had to turn it down: Hill Holliday Blog: Was Twilight: New Moon Bigger than Black Friday? by Johnny Won | December 4th, 2009 It depends. In terms of dollars, the blockbuster ticket sales for Twilight: New Moon probably didn’t hold a candle to the massive...
Dec 16th
2 tags
Magazines take on Amazon: A Hulu for print | The... →
Make no mistake, a Hulu for insert here is not a solution but a desperate attempt for something resembling a plan.
Dec 14th
1 tag
Samsung’s Messaging Still Muddled After The... →
developers, carriers, publishers and others in the ecosystem should consider it a new operating system. That’s because Samsung has built an accompanying SDK today, which will act as the blueprint for anything that is built for the platform. In other words, applications built for Java, Android, Symbian, the iPhone, or any other smartphone platform won’t be compatible. Welcome Samsung to the world...
Dec 9th
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Dec 4th
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2011 Hyundai Sonata →
Go through the gallery and you can get a pretty clear understanding why Hyundai is now the 4th best-selling automaker in the world. When no one was looking, Hyundai went and got serious. From Jalopnik
Dec 3rd
1 tag
Look Who's Stalking Wal-Mart →
Who the customer should be at Target? “lady” is a working mother in her 40s. And over the years Target has spent tens of millions of marketing dollars appealing to her. In TV and print ads, it has long cast her as the hip hero in her own life. (Even her own kids think she’s cool.) But as Francis scoured his charts and graphs late last year, he could see that the Target...
Dec 3rd
1 tag
Old Navy May Still Be at Sea →
Who the customer should be at Old Navy? “Jenny,” a 25- to 35-year-old recession-weary mom who shops for her family first, then herself. From Businessweek
Dec 3rd
1 tag
The Koreans Own the Barbarians!
Cheil Acquires Majority Stake in Barbarian Group - Advertising Age
Dec 2nd
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Dec 2nd
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“In the short term, radio combined with mobile phones will provide two-way...”
– This Just In: The Boob-Tube, Not YouTube, Is Transforming the World - Fast Company This should come as a healthy reminder that the “The Internet-ascendant minority world (US & Europe), and the TV-ascendant majority World (The Developing World)” operate quite differently from each...
Dec 2nd
1 tag
WatchWatch
It’s been a lot of fun rolling out the many creative executions of our “Dear PlayStation” ad campaign over the last few weeks. Kevin Butler has garnered legions of fans as he demonstrates how the PS3 “Only Does Everything” in his very unique style. In fact, even our friends and partners at Best Buy have been impressed. So much so, they approached us about a unique collaboration featuring Best...
Dec 2nd
2 tags
What Health Reform Can Learn From Cleveland Clinic →
Newsweek.com
Dec 2nd
2 tags
“By monitoring comments on Twitter, companies can predict where next week’s...”
– Businesses Can Use Twitter to Predict Sales - WSJ.com
Dec 1st
3 tags
“People are increasingly using the internet to do their research before going to...”
– — Chris O’Neill, retail industry director at Google. AdAge
Dec 1st