August 2009
32 posts
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How do pharma marketers think?
Q and A with Stuart Elliot gives a wonderful peek at how pharma markets construct their creative ideas and how it ends up on a TV commercial.
Q: (Reader)
My question is about Viagra ads. I just don’t understand the two bathtubs: what does that mean? I’ve been baffled, but didn’t start looking for an answer until my wife started asking the same question. We’ve puzzled over it together.
A:...
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WatchAcknowledging the fan community through a cheeky ad certainly gets the attention of the fans but also subtly acknowledges that Sony understands the needs of the community.
Perhaps it was intended but the demeanor and appearance of rumor blogger is dead on.
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“What’s working, exactly, is a series of viral humor sites intended simply...”
– Lolcats: Building a Media Empire Around ICanHasCheezburger.com - TIME
This man is a new media god, and a very nice guy. Respekt.
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The Future is Somewhere
Seoul: Wired Megacity Extends Reach with U-City Project - TIME
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Abercrombie & Fitch: World's Worst Recession... →
Its like watching a huge mistake in motion. Good bye Ruehl, no one will miss you…
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Investment Mistakes: The View From Behavioral... →
8 lessons from behavior finance. Devilishly simple, easily breakable.
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“On a practical level, when you have PlayStation 3 spelt out, the aspect ratio...”
– Why Sony Ditched The Spider-Man PS3 Font - PS3 - Kotaku
This is why the PLAYSTATION 3 became PS3. A new logo, a new era.
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Apple May Be Highest Grossing Fifth Avenue... →
The location is 10,000 square feet, putting its sales per square foot at a minimum of $35,000, based on Roseman’s estimate. That’s the equivalent of selling one Mercedes-Benz C300 sedan per square foot. Apple may be the highest grossing retailer ever on Fifth Avenue,
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Pomegranatephone.com - The ultimate all-in-one... →
I want one. Brilliant campaign
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Jobs Wanted a Secret, Illegal 'No Poaching' Deal... →
If you read the actual Bloomberg article and the Gizmodo post in it’s entirety, you can see clearly that nothing is explicitly illegal, only that Ed Colligan the then-CEO of Palm alleged that “it is likely illegal.” Gizmodo has titled their post to declare it is illegal and this is a classic example of the troubling distortion of the truth.
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Advertising Age: How Game Engine Technology will... →
Fantastic Kill Zone 2 promo.
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“The Layar event was opened by science fiction writer and Wired editor Bruce...”
– Layar shows the Augmented Reality revolution is not in Silicon Valley
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How Technology Is Changing the Face of Innovation... →
This is the future, testing, experimentation and rapid improvements. Innovation is going to blow wide open in the next decade.
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The Panera Plan
Panera has been bucking conventional industry wisdom during the downturn by eschewing discounts and instead targeting customers who can still afford to shell out an average of about $8.50 for lunch.
Interesting article from the WSJ on Panera’s focus on higher average transactions.
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Free Tools to Back Up Your Online Accounts -... →
Back up back up back up.
Digital footprint too.
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“hedonimeter, a device that measures happiness.”
– Using Twitter as a Collective Mood Ring - Bits Blog - NYTimes.com
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Mobile ad networks: Who’s No. 1? →
This is now a grudge match. Who will buy whom? It’s only a matter of time.
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iPod Touch Ascendant as Traditional iPod Sales... →
Apple’s intention for cannibalizing the iPod with the iPhone is one of the great business success stories from the past decade. To often it seems that corporations fear disturbing the golden goose or any sort of change and the rise of the iPod Touch is a great endorsement of pushing forward.
Throw away your number one for something even better.
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Analysis: Obama lets NKorea's Kim save face →
The course of international relations.
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Women Are Better Managers - Question - NYTimes.com →
Fascinating opinions. Interesting reasoning.
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How Bill Clinton got the job - POLITICO.com →
Fascinating
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