Mar 2 2010
“If you want bookstores to stay alive, then you want to slow down this movement to e-books, The simplest way to slow down e-books is not to make them too cheap.”
A nice reminder that digital publishing still has costs. Free is often a rosy ideal.
Feb 26 2010
“Digg Ads as a whole see about a 1 percent click-through rate, but what’s interesting is the spread between more successful ads and less successful ones. Campaigns that mimic the style of Digg — using a numbered list, for example, or pointing to articles rather than product information — were much more effective, with up to 4 percent CTRs compared to 0.3 or 0.4 for the worst-performing Digg Ads. Toyota, for example, ran 16 different creatives for a Prius campaign with Digg (this was before the recall), said Edwards, with one of the most successful being a link to an Toyota-sponsored eHow article on “10 Tips From Happy People.” Of course, how many cars were actually sold through the promotion (and perhaps later recalled), we don’t know.”
“What developers see is that the App Store is a shaky foundation upon which to build a business. One day you’re prospering, the next day your app is gone. There are awesome iPhone OS apps that aren’t being built because developers don’t trust Apple not to yank the carpet out from underneath them.”
“We do not fear any competitor.”
“Creating apps, digital games and web browsers actually prove to current and prospective clients that a shop is digitally savvy. Such projects often involve the whole agency, and work to get staffers’ creative juices flowing. Of course, being an innovative place is a really easy way to attract top talent.”
