“Out of 100 people, 1% will create the content, 10% will curate the content, and the other 90% will simply consume it. That plays out on this blog, that plays out in Twitter, and that plays out in most of the services we are invested in. Twitter has 400mm active users a month, 100mm of them are engaged enough to log in, but only 60mm tweet. For years people have made it out like this is a bad thing. It’s not a bad thing. It is an amazing thing. Let people use the service the way they want and you’ll get more users. Logged out users are users just like logged in users. We should focus more on them, build services for them, and treat them like users, not second class citizens.”
“But that’s the nature of unforeseeable growth: you cannot foresee what will happen and plans never work out. Data and planning don’t help. The lesson is that you need to plan for that which cannot be planned. When you are at your peak you must assume failure is imminent and when you are at the trough you must assume success is inevitable.”
For the next six months, the coffee and pastries sold by Dunkin’ Donuts will be featured in the Sims Social Facebook game to be introduced on facebook.com by Electronic Arts. Financial terms of the deal are not being disclosed.
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The Dunkin’ Donuts agency, Hill, Holliday, Connors, Cosmopulos in Boston, was the creative steward of the Sims Social in-game integration as well as handling the media buying.
It’s awesome that this gets a write up in NYT’s Media Decoder. This was a long, long time coming.
Just a quick thought.
Asymco has a nice writeup inspired by Apple’s new iPad ad that talks about skyrocketing iPad sales but the ad from Apple really nails the beginning of the end for computing as we’ve known it.
There are no tech specs, no MHz, no RAM. It’s entirely about what people want to do with the things they buy. This keyboard for example, as my hands lumber across from key to key, this represents everything that we’ve known about computing for the past 20 years. It’s never been something that a person has truly wanted to buy, it’s only been the good-enough-for-now system of input.
Hell, I write this on a MacBook Air 11”, which I would argue to be the single best portable laptop ever made, and it’s a complete dud as to how it’s so wrong for the things I want to do. Not everyone agrees that people will abandon their laptops in droves to iPads and tablets (there is no way in hell I could) but I would argue that as the new era of post-computing begins with the iPhone, Android, iPad & such; it’s time to place bets for better making things that people want to do rather than what they can do with today’s computing tech.
Maybe a simpler way to put it would be: either keep up or GTFO.
“The “dopamine squirt” they get from receiving messages…”
