“Over the last month 66,560,159 people have played the Sims Social on Facebook. That is more than double the audience who tuned in for Ashton Kutcher’s recent debut on the hit sitcom “Two and a Half Men.” It is roughly twice the number of copies of “The Catcher in the Rye” sold during the last 60 years. And it is about 20 million more people than have ever purchased Pink Floyd’s 1973 classic “The Dark Side of the Moon.”
Sims Social Is an Astonishing Success on Facebook - NYTimes.com
This is pretty much the future.