“Again, it’s important to stress that Amazon’s gadget model is the opposite of Apple’s: Tim Cook sells media so he can sell iPads and iPhones; Bezos sells Kindles so he can sell books and videos and music and even advertising. Apple has already established that its model works. Now we get to see Amazon’s theory really put to the test.”
Why Amazon Is Happy to Burn Money on the Kindle Fire - Peter Kafka - Media - AllThingsD
This is the way to be bold.