A new anti-premature ejaculation pill, if the FDA ever approves it, is a Johnson & Johnson drug with a marketing plan:
The key words were the last two, “self esteem.” Could this pill really be positioned as a cure for low self esteem? Yup. That’s because Priligy (or dapoxetine) was originally developed as an antidepressant. The sex-extending properties of the drug initially manifested themselves as a side effect.
