“What’s holding back mobile ad spending is the almost caveman like belief that display advertising is going to be relevant on a mobile device the way that it is in a magazine. The truth is that meaningful, measurable brand engagement - that companies will be willing to put meaningful dollars to work with, will not come from display advertising on phones, but through more engaging experiences like the app ecosystem or social experiences. Lets stop trying to pretend that the mobile ad space is a great delivery vehicle for display advertising, and we will see mobile as a brand/commerce marketing opportunity take off at scale.”
— Jeffrey Dachis
Hmmm. Something worth thinking about.