Dubin wrote the spot last October and shot it with his good friend and co-director, Lucia Aniello. It cost about $4,500 and the team managed to bang it out in a single day, shooting on location at the actual factory warehouse, at their fulfillment center in Gardena, California. (via A Startup Ad Pivot: Behind The Dollar Shave Club Promo | Co.Create: Creativity \ Culture \ Commerce)
Now this is a startup video.
