“Amafessionalism is no small movement. In marketplace after marketplace, these people are providing trained and working professionals with some very fair – and sometimes unfair – competition. They are upending traditional business models in everything from fashion to advertising. And they are giving outlets to the creative passions of millions, creating huge new web opportunities to those who want to sell tools to the amafessionals, who are uniquely willing to spend time and money on our passions. Every toy soldier painted in a hobbyist’s garage now can have an Internet display case and potential home.”
— Mark Penn
