“In the short term, radio combined with mobile phones will provide two-way interaction in the developing world. Zuckerman offers a couple examples: A radio show in eastern Congo that allows women in the community to send in questions anonymously via SMS, talk shows in Ghana that allow individuals to confront government ministers on the air. Zuckerman says, “I sometimes quip that radio plus mobiles=60% of the Internet.”
This Just In: The Boob-Tube, Not YouTube, Is Transforming the World - Fast Company
This should come as a healthy reminder that the “The Internet-ascendant minority world (US & Europe), and the TV-ascendant majority World (The Developing World)” operate quite differently from each other.
