“I work at an advertising agency. As you probably know, there is a great deal of copy-catting in advertising and marketing. But here’s the thing: when we present case studies of great marketing, we don’t use Apple anymore because it is viewed as an outlier of such magnitude that many of us in the industry regard it as inimitable.”
From an anonymous advertising exec.
This is entirely true. You’d be an idiot to directly cite Apple in a presentation, no one would believe you could do an ‘Apple Product Rollout.’ Ironically, everyone I know in advertising unabashedly admires the ‘Apple Product Rollout’ as the best ad around.
Apple And Our Culture, Ctd - The Daily Dish | By Andrew Sullivan
