“Ms. Stevenson and Justin Wolfers, also of the Wharton School, gave a friend $150 to hire movers instead of helping him themselves. Harvard University economist David Laibson pays to have a driver pick up his sister from the airport rather than driving himself.”
Secrets of the Economist’s Trade: First, Purchase a Piggy Bank - WSJ.com
Hilarious again. Time is money. Time is opportunity.