“If I were writing for monthly unique bonuses, I’d try to expand my appeal to people who don’t normally read my blog. Obvious approach, but there are some interesting strategies contained. I’d take advantage of the extensive demographic data collected on Gawker Media’s chosen traffic measurer, Quantcast. The stats for Gawker’s gaming site Kotaku list an overwhelmingly young and male population with no kids. If I can attract older people and women, I’ll be bringing in new readers. So I’d be writing more about casual games, sexism in gaming, the Wii, and anything else I can find that tracks older, female, or family-oriented. Instead of churning the same old reliable view-getters, I’ll be actively trying to interest people without the crutch of Gawker Media brand loyalty. In fact, the people usually turned off by Gawker are the most valuable to me as a writer.”
Gawker’s New Pay Scheme Will Save Us All | lalawag
I think this is a pretty good case for where online publishing needs to go in order to raise revenue and increase traffic. As Nick notes, I too agree that Denton is probably ahead of the curve on this and that this will create a big shift in content.
If you think, “isn’t that hard?” you’re probably missing the point of all this.
