“Sam Altman, the chief executive of Loopt, a mobile tracking service that allows users to monitor friends’ locations using the G.P.S. software on their cellphones, said he was seeing social mores shift firsthand. About 20 percent of Loopt’s users are couples who buy the service to keep track of each other’s whereabouts. But in the past six months, there has been an increase in the number of customers who use fake locations as a decoy so a person doesn’t know where they are, Mr. Altman said, a service that Loopt offers.”
Breaking Up in a Digital Fishbowl - NYTimes.com
Fascinating consequence of using mobile tracking services.
