“The “Poochie” effect is the antithesis of good advertising and seamless marketing integration. “Poochie” refers to a character on the Simpson’s Universe: “The Itchy and Scratchy Show”. Poochie is a “jive talking, irreverent, cool cartoon dog” voiced by Homer Simpson to inject new life into a classic cartoon (and plug every product possible). The character lasted an episode before being unceremoniously axed from the show for sucking too hard.”
Dead on analogy (and from the Simpsons!) about the failure of “cool” marketing. Excellent writing on over-thinking the message.
