The Whopper Virgins
Adam Kmiec has a very thoughtful post on the shortcomings of the WHopper Virgins campaign. I too liked the concept quite a bit and documentary formats draw my nerd out like children in a candy store.
The overall problem with this “viral” campaign was the lack of transmedia direction. They had TV, they had Twitter, they had a website but the integration wasn’t very tight knight. While there were other flaws, search did play a big part in creating a lackluster draw to the website.
The Devil Is In The Details - How Whopper Virgins Missed - The Kmiec Ramblings
