Several years ago, Hyundai made no secret that it hoped to become the world’s largest auto maker some day. Mr. Yang says that thinking has changed. GM and Toyota became the world’s largest and then stumbled, he noted, adding that making 10 million cars a year would require running 50 factories—more, in his view, than a company can run effectively. “Should there be a certain range, maybe 6 million or 7 million, that is best?” Mr. Yang said. “We don’t know what size is optimum. But bigger, bigger, biggest is always good? We don’t think so.

Tags: Competition
Jun 30 2011
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