Kanye West - Welcome to Heartbreak

I’m a huge fan of this song but conceptually this video is flat out brilliant. The torn pixels and transition bleeds found in a common codec flaw become the video itself. It’s also inspired since so much of music is based on flaws from audio producing devices like turntables and vinyl that created scratching. So why not take the next step and use the flaws common in the visual medium, the blocks and bleeding of modern codecs and compression of the MPEG generation, to create a video that flows between flaws and manipulation so familiar to audio. Stunning video, wonderful concept. 

Tags: Music
Feb 18 2009
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