I’m an idiot. I played a Wondergirls’ Irony instead of playing the video above at a chill lounge sessino at Hill. As a friend pointed out, I should always start with Anyband instead of Wondergirls, it is an agency after all.

Anyband is an unbelievably amazing concept from South Korea by Samsung putting together a music group of Korea’s hottest pop stars into an epic joint promotion. Effectively, it’s a giant electronics manufacturer creating a KPOP band to promote cell phones. This video is Talk Play Love and Promise U, a two part music video shot in Brazil to promote the connetivity of Samsung Anycall cellphones. There is nothing like this in the west, nothing.

Tags: KPOP Advertising Media Korea
Mar 13 2009
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