Mar 16 2009
AdAge has a nice write up on the state of QR/two-dimensional barcodes for mobile marketing. It goes through the blah-blahs on Japan, the current practices by Qdoba, Microsoft and others but omits one glaring point; if Apple puts QR as a priority tomorrow in the iPhone 3.0 spec, it will be the single biggest thing to happen to the QR platform in it’s history. It’s unclear what Apple will do but enabling the iPhone crowd to interact with QR codes right off the bat will be a huge step in making QR marketing mainstream.
If I had to guess on tomorrow, this is not happening but I would love to be surprised.
