For the next six months, the coffee and pastries sold by Dunkin’ Donuts will be featured in the Sims Social Facebook game to be introduced on facebook.com by Electronic Arts. Financial terms of the deal are not being disclosed.
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The Dunkin’ Donuts agency, Hill, Holliday, Connors, Cosmopulos in Boston, was the creative steward of the Sims Social in-game integration as well as handling the media buying.
It’s awesome that this gets a write up in NYT’s Media Decoder. This was a long, long time coming.
