Verizon has a new logo. It has a sort of Japanese feel to the logo, a sort of design that US companies seldom ever embrace. I like this a lot, it’s outsider. Cloud metaphor is a nice touch, a bit obvious but a nice touch. Word has it that it’s the work of R/GA.
BrandNew: New Verizon logo and marketing campaign

Verizon has a new logo. It has a sort of Japanese feel to the logo, a sort of design that US companies seldom ever embrace. I like this a lot, it’s outsider. Cloud metaphor is a nice touch, a bit obvious but a nice touch. Word has it that it’s the work of R/GA.

BrandNew: New Verizon logo and marketing campaign

Tags: Advertising Design
Apr 1 2009
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