PlayStation 3 Gran Turismo 5 TV Commercial (via PlayStation)
The VP of Add More Awesome. A classy title.
Aside, badass ad.
Posts tagged “Advertising”
“Every few days at The Washington Post, staffers get a notice like this: “Please welcome Dylan Feldman-Suarez, who will be joining the fact-integration team as a multiplatform idea triage specialist, reporting to the deputy director of word-flow management and video branding strategy. Dylan comes to us from the social media utilization division of Sikorsky Helicopters.”
washingtonpost.com - Gene Weingarten column mentions Lady Gaga.
The state of old media hiring young guns to bring things into the state of new media. It sounds a lot like advertising.
“What Happens When the Brands We Work for Disappoint Us?”
Advertising Age - Guest Columnists
An emotional appeal to reason.
NIKE SPORTSWEAR : 너의 열정으로 세상을 물들여라 :: 네이버 블로그
I’m in love with Nike Korea’s Bleed Your Colors World Cup campaign. Fantastic illustrations from Sticky Monster Lab.
“In 1994, when the World Cup first arrived on American soil, Nike’s soccer division brought in $40 million in annual revenue. This year, the figure is $1.7 billion. Together with subsidiary label Umbro, Nike is now the No. 1 soccer brand on the planet. Which is astonishing, given that 1) it’s an American company, and Americans still aren’t fully on board with this frou-frou soccer stuff; 2) Adidas, its major rival in the category, had been synonymous with big-time futbol for decades—long before swoosh-emblazoned soccer cleats were even a gleam in Phil Knight’s eye.”
Marketing helped establish Nike’s dominance in Soccer and crushed Adidas in the process. It should be noted that the Write the Future ad would have been an impossible dream in 1994.
“Everything we do is becoming inherently social, so we expect our strategists, creatives, and technologists to understand how to integrate “social” thinking into all of our work.”
How to Get a Job in Social Media: R/GA - mediabistro.com: AgencySpy
Bravo Richard Ting, bravo.
“There isn’t going to be a stream of marketing, The way agencies have made money is there’s a constant cycle of marketing. It’s not going to be that way anymore.”
— Tony Quin, CEO of IQ Interactive
Digital Agencies Get Back to Business
It sounds a lot like agencies are in the business of building robust applications that will live regardless of platforms. Web, mobile, tablet, social and whatever evolves beyond social.
Welcome to digital. If this doesn’t excite you, I have no idea what will.
Everybody gets knocked down, how quick are you going to get up? Fantastic ad.
- Grey New York
- Firstborn
- Crispin
- Unilever
- R/GA
- Goodby
- Mr Youth
- Mindshare
- Katalst
- Trumpet
