Posts tagged “Advertising”
Who the customer should be at Target?
“lady” is a working mother in her 40s. And over the years Target has spent tens of millions of marketing dollars appealing to her. In TV and print ads, it has long cast her as the hip hero in her own life. (Even her own kids think she’s cool.) But as Francis scoured his charts and graphs late last year, he could see that the Target fashionista was turning into a frugalista. “She wasn’t seeing herself in the shiny, happy people advertising,” he recalls. “It was no longer aligned with what she was dealing with in her life.” The trick was to focus on low prices without making Target’s target customer feel cheap.
From Businessweek
Who the customer should be at Old Navy?
“Jenny,” a 25- to 35-year-old recession-weary mom who shops for her family first, then herself.
From Businessweek
It’s been a lot of fun rolling out the many creative executions of our “Dear PlayStation” ad campaign over the last few weeks. Kevin Butler has garnered legions of fans as he demonstrates how the PS3 “Only Does Everything” in his very unique style. In fact, even our friends and partners at Best Buy have been impressed. So much so, they approached us about a unique collaboration featuring Best Buy’s “blue shirt” campaign in which actual Best Buy employees solve customer needs. Of course, we loved the idea.
This sort of brand integration delights me to tears.
“People are increasingly using the internet to do their research before going to the store, but what we’ve seen with Cyber Monday [the Monday after the holiday weekend] and this past weekend is people taking it further — they’re being very specific about which deals they’re looking for, They’re even planning out their in-store visits. You’re seeing a lot of searches that manifest themselves in-store.”
— Chris O’Neill, retail industry director at Google.
What an unbelievable amount of scale.
“The (ad) industry has cut 188,700 jobs — 11.4% of positions — since the start of the recession”
Hill Holliday - We Run It
This took a crazy amount of work but it was completely worth it. Every second was worth it.
