“Everything we do is becoming inherently social, so we expect our strategists, creatives, and technologists to understand how to integrate “social” thinking into all of our work.”
“There isn’t going to be a stream of marketing, The way agencies have made money is there’s a constant cycle of marketing. It’s not going to be that way anymore.”
— Tony Quin, CEO of IQ Interactive
Digital Agencies Get Back to Business
It sounds a lot like agencies are in the business of building robust applications that will live regardless of platforms. Web, mobile, tablet, social and whatever evolves beyond social.
Welcome to digital. If this doesn’t excite you, I have no idea what will.
“Creating apps, digital games and web browsers actually prove to current and prospective clients that a shop is digitally savvy. Such projects often involve the whole agency, and work to get staffers’ creative juices flowing. Of course, being an innovative place is a really easy way to attract top talent.”
RFPs are dead. Long live RFMs (Requests for Meetings). This is strongly for excellent pitchers. I’m all in favor of it.