Posts tagged “Branding”

To me it says quite about the state of advertising that this sort of thing gets covered in AdAge. Speaking of which, I have a call with Tumblr in the next few weeks representing a brand. 

Tags: Advertising Branding Startups
Feb 7 2011

What Happens When the Brands We Work for Disappoint Us?

Advertising Age - Guest Columnists

An emotional appeal to reason. 

Tags: Branding Advertising BP
Jul 1 2010

How the iMac came to be.

It strikingly highlights the difference between people who create things and the people who sell them: Apple could see they had a brilliant product, but a terrible way to sell it. TBWA saw a terrible product, but had a brilliant way to brand it.

Gizmodo - The Man Who Named the iMac

Tags: Branding Marketing
Nov 4 2009

On a practical level, when you have PlayStation 3 spelt out, the aspect ratio was such that if you wanted it on a billboard it became tiny

Why Sony Ditched The Spider-Man PS3 Font - PS3 - Kotaku
This is why the PLAYSTATION 3 became PS3. A new logo, a new era.
Tags: Playstation Branding
Aug 25 2009

Rebranding for the purpose of refreshing an image isn’t an unnecessary exercise but it seems this execution was done poorly. If consumers think the new packaging blends into the aisle, well the brand team completely failed. I’m rather surprised Tropicana went back to appease it’s most loyal customers so quickly but perhaps it’s the technology creating a bigger soap box than in previous rebrands. Regardless, I’m now intensely curious about the re-refresh we will inevitably see from Tropicana.  
Advertising - Tropicana Discovers Some Buyers Are Passionate About Packaging - NYTimes.com

Rebranding for the purpose of refreshing an image isn’t an unnecessary exercise but it seems this execution was done poorly. If consumers think the new packaging blends into the aisle, well the brand team completely failed. I’m rather surprised Tropicana went back to appease it’s most loyal customers so quickly but perhaps it’s the technology creating a bigger soap box than in previous rebrands. Regardless, I’m now intensely curious about the re-refresh we will inevitably see from Tropicana.  

Advertising - Tropicana Discovers Some Buyers Are Passionate About Packaging - NYTimes.com

Tags: Design Branding
Feb 23 2009