Jul 1 2010
“What Happens When the Brands We Work for Disappoint Us?”
Advertising Age - Guest Columnists
An emotional appeal to reason.
Posts tagged “Branding”
Nov 4 2009
How the iMac came to be.
It strikingly highlights the difference between people who create things and the people who sell them: Apple could see they had a brilliant product, but a terrible way to sell it. TBWA saw a terrible product, but had a brilliant way to brand it.
Aug 25 2009
“On a practical level, when you have PlayStation 3 spelt out, the aspect ratio was such that if you wanted it on a billboard it became tiny”
Why Sony Ditched The Spider-Man PS3 Font - PS3 - Kotaku
This is why the PLAYSTATION 3 became PS3. A new logo, a new era.
This is why the PLAYSTATION 3 became PS3. A new logo, a new era.
Feb 23 2009
Rebranding for the purpose of refreshing an image isn’t an unnecessary exercise but it seems this execution was done poorly. If consumers think the new packaging blends into the aisle, well the brand team completely failed. I’m rather surprised Tropicana went back to appease it’s most loyal customers so quickly but perhaps it’s the technology creating a bigger soap box than in previous rebrands. Regardless, I’m now intensely curious about the re-refresh we will inevitably see from Tropicana.
Advertising - Tropicana Discovers Some Buyers Are Passionate About Packaging - NYTimes.com
