Posts tagged “Brands”
“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”
Funny how the same thing can be said for an iPhone and iPad.
Andy Warhol on Coca-Cola (via implodr)
(via implodr)
I’m Down Like Your Internet Connection
M.I.A. has a new track on her album coming out this summer that was inspired by her “Three-Hour Verizon Tech Support Call.”
Gizmodo also says
She actually got Filipino Verizon workers to sing the hook
(heart) M.I.A.
I am bored bored bored.
Seattle Times: The new Expedia logo
For comparison, the old Expedia logo.
“During Bravo’s tenure, Burberry strove for visibility, plastering the Burberry check on a string bikini.”
Burberry creative director Christopher Bailey : The New Yorker
A wonderfully delicious quote from the New Yorker.
Its like watching a huge mistake in motion. Good bye Ruehl, no one will miss you…
Some very nice examples are cited in this lengthy article about building modern brands. I can’t quite disagree with any of the main points but it should be pointed out that being the number two doesn’t exclude you in the space at all. In fact, I think it offers a lot of opportunities to do even more.
