“Roberson says the goal in expanding [Kanye] West’s brand is to decrease his dependence on music for money. Just as a magazine publisher wants to have a balance between advertising and subscription revenue, for instance, West wants to have something resembling parity between his music and non-music related ventures. Or, to borrow a line from his mentor Jay-Z, West doesn’t just want to be a businessman, he wants to be a business, man.”
Isn’t it ironic how after you make it as an artist your goal is diversifying cash flow? Cash is king.
