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“Digg Ads as a whole see about a 1 percent click-through rate, but what’s interesting is the spread between more successful ads and less successful ones. Campaigns that mimic the style of Digg — using a numbered list, for example, or pointing to articles rather than product information — were much more effective, with up to 4 percent CTRs compared to 0.3 or 0.4 for the worst-performing Digg Ads. Toyota, for example, ran 16 different creatives for a Prius campaign with Digg (this was before the recall), said Edwards, with one of the most successful being a link to an Toyota-sponsored eHow article on “10 Tips From Happy People.” Of course, how many cars were actually sold through the promotion (and perhaps later recalled), we don’t know.”