Behind Lady Gaga Inc. The marketing machine powered by her monsters is brilliant.
Posts tagged “Lady Gaga”
“Lady Gaga, with her army of nearly 2.8 million Twitter followers and more than 5.2 million Facebook fans, can move product. Since fall 2008, her digital-single sales have exceeded 20 million and her album sales hit 8 million, all at a time when no one under the age of 60 buys CDs anymore (see Susan Boyle breaking the record for highest first-week album sales last year). Now, she’s being courted by marketers to do the same for their products.”
“It’s not just about great songs. In the best-case scenario, it’s a full multimedia package.”
Lady Gaga’s Lessons for the Music Business - WSJ.com
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