Posts tagged “Media”
A nicely written article that states the obvious once the facts are laid on the table. I’d say it says a lot about the lack of direction at Google and the nebulous (Microsoft like) approach to solving no inherent problem whatsoever.
That’s a ton of money made from the same thing that made money 10 years ago. And that’s a problem.
“Every few days at The Washington Post, staffers get a notice like this: “Please welcome Dylan Feldman-Suarez, who will be joining the fact-integration team as a multiplatform idea triage specialist, reporting to the deputy director of word-flow management and video branding strategy. Dylan comes to us from the social media utilization division of Sikorsky Helicopters.”
washingtonpost.com - Gene Weingarten column mentions Lady Gaga.
The state of old media hiring young guns to bring things into the state of new media. It sounds a lot like advertising.
The power of anonymous.
“If I were writing for monthly unique bonuses, I’d try to expand my appeal to people who don’t normally read my blog. Obvious approach, but there are some interesting strategies contained. I’d take advantage of the extensive demographic data collected on Gawker Media’s chosen traffic measurer, Quantcast. The stats for Gawker’s gaming site Kotaku list an overwhelmingly young and male population with no kids. If I can attract older people and women, I’ll be bringing in new readers. So I’d be writing more about casual games, sexism in gaming, the Wii, and anything else I can find that tracks older, female, or family-oriented. Instead of churning the same old reliable view-getters, I’ll be actively trying to interest people without the crutch of Gawker Media brand loyalty. In fact, the people usually turned off by Gawker are the most valuable to me as a writer.”
Gawker’s New Pay Scheme Will Save Us All | lalawag
I think this is a pretty good case for where online publishing needs to go in order to raise revenue and increase traffic. As Nick notes, I too agree that Denton is probably ahead of the curve on this and that this will create a big shift in content.
If you think, “isn’t that hard?” you’re probably missing the point of all this.
Somethings are quite right and somethings are quite wrong.
“In the short term, radio combined with mobile phones will provide two-way interaction in the developing world. Zuckerman offers a couple examples: A radio show in eastern Congo that allows women in the community to send in questions anonymously via SMS, talk shows in Ghana that allow individuals to confront government ministers on the air. Zuckerman says, “I sometimes quip that radio plus mobiles=60% of the Internet.”
This Just In: The Boob-Tube, Not YouTube, Is Transforming the World - Fast Company
This should come as a healthy reminder that the “The Internet-ascendant minority world (US & Europe), and the TV-ascendant majority World (The Developing World)” operate quite differently from each other.
I’m an idiot. I played a Wondergirls’ Irony instead of playing the video above at a chill lounge sessino at Hill. As a friend pointed out, I should always start with Anyband instead of Wondergirls, it is an agency after all.
Anyband is an unbelievably amazing concept from South Korea by Samsung putting together a music group of Korea’s hottest pop stars into an epic joint promotion. Effectively, it’s a giant electronics manufacturer creating a KPOP band to promote cell phones. This video is Talk Play Love and Promise U, a two part music video shot in Brazil to promote the connetivity of Samsung Anycall cellphones. There is nothing like this in the west, nothing.
Clueless Old Media
The speakers are Ira Rubenstein, executive VP of Global Digital Media at Marvel Comics and Dave Roman, a cartoonist and associate editor at Nickelodeon Magazine.
Rubenstein: Those are our characters. How could someone else write another Spider-Man story?
Roman: Because fan fiction is becoming so powerful. I’ve seen the power of fan fiction. Working at Nickelodeon, there are people out there doing ‘Avatar’ comics that are soooooo much better…
Rubenstein: But that’s like saying YouTube is a real entertainment channel. It’s not.
Marvel Comics exec still confused about the Internet » VentureBeat
