Posts tagged “Nintendo”
“We do not fear any competitor.”
— Reggie Fils-Aime
Nintendo: No Fear of Competitors - Digits - WSJ
Cocky but focused. Nintendo plays their own game.
“My job is to find the potential in something that others can not see, to secretly pour our resources into them and turn them into hits before anyone else catches on”
— Satoru Iwata, the president of Nintendo Co.
Nintendo has taken a wonderful PR appraoch in promoting how and why new products are created. Satoru Iwata is the president of Nintendo and he interviews Nintendo team members about their latest projects. It doubly informs an involved customer about why Nintendo makes the decisions it does and provides transparency about the Nintendo thought process. In the end, the interview comes about as a chat-log like conversation with annotations instead of a president interrogating minions.
