Quite the eye opening article. Especially how young female shoppers have sought after labels from entirely new online retailers which have become brands for themselves.
Posts tagged “Retail”
“The goal is never to purchase behavior.”
but…
channel existing behavior into new forms that can be monetized.
E-Commerce Adds a Twist - WSJ.com
The mix between e-commerce and retail is getting interesting.
“By monitoring comments on Twitter, companies can predict where next week’s sales are heading”
“People are increasingly using the internet to do their research before going to the store, but what we’ve seen with Cyber Monday [the Monday after the holiday weekend] and this past weekend is people taking it further — they’re being very specific about which deals they’re looking for, They’re even planning out their in-store visits. You’re seeing a lot of searches that manifest themselves in-store.”
— Chris O’Neill, retail industry director at Google.
a battle between the Godzilla of retail and the King Kong of e-commerce
For now, Wal-Mart is far behind Amazon online. Trade publication Internet Retailer estimates Walmart.com had $1.7 billion in online sales last year, while Amazon had $19 billion. Wal-Mart disputes Internet Retailer’s figures because they don’t account for merchandise that’s bought online and picked up in stores, but declined to disclose details.
The location is 10,000 square feet, putting its sales per square foot at a minimum of $35,000, based on Roseman’s estimate. That’s the equivalent of selling one Mercedes-Benz C300 sedan per square foot. Apple may be the highest grossing retailer ever on Fifth Avenue,
