Jun 25 2009
Marketers typically pay $20 to $40 per thousand viewers for a prime-time ad. On Hulu, which began offering shows to the public in March 2008, an ad on the animated series “The Simpsons” costs $60 per thousand viewers, Michael Nathanson, an analyst at Sanford C. Bernstein & Co. wrote in a June 18 report.
This is pretty much where things are going. TV is one part of mass audience, the web has a part of the dedicated audience.
Dec 12 2008
“The “Poochie” effect is the antithesis of good advertising and seamless marketing integration. “Poochie” refers to a character on the Simpson’s Universe: “The Itchy and Scratchy Show”. Poochie is a “jive talking, irreverent, cool cartoon dog” voiced by Homer Simpson to inject new life into a classic cartoon (and plug every product possible). The character lasted an episode before being unceremoniously axed from the show for sucking too hard.”
