Feb 23 2010
- 180k users
- 80k submitted ideas
- 50 implemented in-store ideas
Kinda like the opposite of a fad.
Burberry looks to launch artofthetrench.com, a social networking site to feature users sending in pictures of themselves wearing Burberry trenchcoats. Curious play, will watch carefully.
— Danielle Smith
When the Smiths of Missouri – an all-American family with the regulation two blond children – posed for their Christmas photo, little did they know they would end up on a billboard thousands of miles away in the Czech Republic.
American family’s web photo ends up as Czech advertisement | Media | guardian.co.uk