Nov 20 2009
Hill Holliday - We Run It
This took a crazy amount of work but it was completely worth it. Every second was worth it.
Hill Holliday - We Run It
This took a crazy amount of work but it was completely worth it. Every second was worth it.
Marketers typically pay $20 to $40 per thousand viewers for a prime-time ad. On Hulu, which began offering shows to the public in March 2008, an ad on the animated series “The Simpsons” costs $60 per thousand viewers, Michael Nathanson, an analyst at Sanford C. Bernstein & Co. wrote in a June 18 report.
This is pretty much where things are going. TV is one part of mass audience, the web has a part of the dedicated audience.
There are two big things from this story. YouTube is the big #1 and Hulu is the only other video site that matters.
In a single month, Hulu overtook Viacom and Microsoft in total viewers and video streams (see January data). And Hulu is catching up to No. 3 video site Yahoo, which streamed 353.5 million streams in February. Fox Interactive (MySpace) was No. 2 with 462.6 million streams. And YouTube once again blew everyone else out of the water with 5.3 billion streams. (via Hulu Gains 10 Million Viewers In February, Now No. 4 Video Site In U.S. )